Questions, answered

Three to five per round. Jakob Nielsen's research found that five users uncover about 85% of the usability problems in a design, and that several small rounds with fixes in between find more than one big study. Steve Krug's lighter version is three people, one morning a month.

For obvious mistakes, yes: an agent clicking through the app finds dead links, broken steps and contradictory copy quickly. It does not get confused, hesitate or give up, and those moments are what a usability test exists to find. Use an agent while you build and real people before you ship a flow that matters.

Strangers usually expect it. The User Interviews incentives report puts a typical remote consumer session at $80 an hour and recommends $100 an hour as a baseline for professionals. Friends and colleagues will test for free, but they are polite and tend to push through problems a customer would give up on.

The flow that decides whether the app succeeds: signing up and reaching the first useful screen, doing the core action for the first time, or paying. Test one flow at a time, with a clear finish line.